2022 Digital Marketing Specialist Project-based (Rolling Intake)

About ABS-CBN

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.

The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

Your role

• The Digital Marketing Specialist reports to the Digital Marketing and Digital Services Head. The Digital Marketing Specialist will be assigned to handle specific digital platforms where ABS-CBN content is published. He/She is a key partner to the assigned digital platform in achieving annual sales targets. 
• He/She will help ensure platform relevance to its target audience & target brands by understanding the market, the platforms, and his/her advertiser's needs. Must be insightful, creative, strategic, and result-oriented in coming up with solutions for various brand objectives. Multi-platform proficiency is also important in order to provide effective communication plans.   
• To help achieve brand and sales targets, he/she is responsible for creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients. 
• He/she works closely with Content Heads and Sales in the conceptualization, development, and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.
• Must be a team player and a leader. Must be proactive, agile, and skilled in using PowerPoint or Keynote. Must be passionate about music and creating memorable experiences for others.   

Compensation & benefits

• Health Care Insurance
• Employee Discount
• Maternity & Paternity Leave
• Vacation & Paid time off

Low basic salary and minimal benefits are common issues among previous employees, especially for entry-level roles. The company is said to offer free meals, basic healthcare, marital bonuses, and sick and holiday leave, among others.

Work-life balance

A fun and casual working environment with a 'family-oriented' vibe. ABS-CBN has been cited by employees as a 'good training ground' for graduates who want to work in the entertainment industry or explore opportunities to hone their talent and discover new ones.  

Company culture

A majority of reviews rave about the corporation's 'fun', 'casual', and 'flexible' work environment with a 'family-like' atmosphere, but much has also been saying about its poor work-life balance and heavy workloads.

About you

• Bachelor’s Degree in Marketing or other related courses
• Fresh graduates are welcome to apply
• Preferably with experience in social media marketing 
• Knowledgeable in digital strategies, marketing, promotions, and sales opportunities
• Proficiency in Microsoft Office, Canva, and other programs

How to apply

To apply for this position, simply click the “Apply” button on this page

Source/s

• ph.prosple.com
• glassdoor.com
• abs-cbn.com
• ph.indeed.com