Content Strategy Specialist (Digital Division) (Start ASAP)

RESPONSIBILITIES

• Content Strategy: Develop content strategies, including the creation, distribution, and optimization of content across digital channels.
• Content Creation: Oversee the production of high-quality content, including blog posts, articles, videos, infographics, social media updates, and other multimedia content (copy-focused).
• Content Promotion: Develop strategies and create content for promotion and distribution through various digital channels, including social media, email marketing, among others.
• Content Performance Analysis: Use analytics tools / work with partner teams to measure the performance of content, analyzing engagement, reach, conversion rates, and other relevant metrics.
• Content Collaboration: Collaborate with the social media team, design team, and other departments to align content with broader marketing and business initiatives.

REQUIREMENTS

• Copywriting. Strong command of Filipino and English is required. Must be able to customize communications based on strategy, target audience, and platform.
• Content Strategy: Strong understanding of content marketing principles and the ability to develop and implement effective content strategies through an audience-centric approach. Must be able to create insightful, comprehensive, easily-digestible presentations.
• SEO Knowledge: Understanding of SEO principles and the ability to optimize content for search engines (preferred but not required)
• Creativity: Innovative thinking to develop compelling and engaging content ideas.
• Communication: Strong communication skills to convey content strategies and collaborate with other departments.
• Fresh graduates are welcome to apply.