Content Strategy: Develop content strategies, including the creation, distribution, and optimization of content across digital channels.
Content Creation: Oversee the production of high-quality content, including blog posts, articles, videos, infographics, social media updates, and other multimedia content (copy-focused).
Content Promotion: Develop strategies and create content for promotion and distribution through various digital channels, including social media, email marketing, among others.
Content Performance Analysis: Use analytics tools / work with partner teams to measure the performance of content, analyzing engagement, reach, conversion rates, and other relevant metrics.
Content Collaboration: Collaborate with the social media team, design team, and other departments to align content with broader marketing and business initiatives.
REQUIREMENTS
Copywriting. Strong command of Filipino and English is required. Must be able to customize communications based on strategy, target audience, and platform.
Content Strategy: Strong understanding of content marketing principles and the ability to develop and implement effective content strategies through an audience-centric approach. Must be able to create insightful, comprehensive, easily-digestible presentations.
SEO Knowledge: Understanding of SEO principles and the ability to optimize content for search engines (preferred but not required)
Creativity: Innovative thinking to develop compelling and engaging content ideas.
Communication: Strong communication skills to convey content strategies and collaborate with other departments.
Fresh graduates are welcome to apply.
Hiring criteria
You should have or be completing the following to apply for this opportunity.
Entry pathway
Degree or Certificate
Minimum Level of Study
Bachelor or higher
Study Field
B
Business & Management
C
Creative Arts
H
Humanities, Arts & Social Sciences
Work rights
The opportunity is available to applicants in any of the following categories.
country
eligibility
Philippines
Philippine Citizen
Graduate Success Stories
Graduate stories
As a PR Accounts Associate, I draft press releases and art cards for new shows, programs, movies, etc. I am also one of the people who manage the social media account of ABS-CBN PR.