Digital Marketing Specialist

Responsibilities

• The Digital Marketing Specialist reports to the Digital Marketing and Digital Services Head. The Digital Marketing Specialist will be assigned to handle specific digital platforms where ABS-CBN content is published. He/ She is a key partner to the assigned digital platform in achieving annual sales targets. 
• He/ She will help ensure platform relevance to its target audience & target brands by understanding the market, the platforms and his/her advertisers needs. Must be insightful, creative, strategic and result oriented in coming up with solutions for various brand objectives. Multi-platform proficiency is also important in order to provide effective communication plans.   
• To help achieve brand and sales targets, he/she is responsible of creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients. 
• He / she works closely with Content Heads and Sales in the conceptualization, development and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.’
• Must be a team player and a leader. Must be proactive, agile, skilled in using PowerPoint and/ Keynote. Must be passionate about music and in creating memorable experiences for others.   

Requirements 

• Bachelor’s Degree in Marketing or other related courses
• Fresh graduates are welcome to apply
• Preferably with experience in social media marketing 
• Knowledgeable in digital strategies, marketing, promotions, and sales opportunities
• Proficiency in Microsoft Office, Canva, and other programs 
• Preference will be given to candidates who APPLY ONLINE.