Job Overview
The Product Marketing Associate is responsible for pushing new innovative products and initiatives by collaborating with internal departments to create and execute product launches from start to finish. The associate’s job encompasses the whole innovation process of discovering a market opportunity, finding solutions to problems experienced by the market, and tailor-fitting it to the Sprout ecosystem of products and customers before strategizing and executing the product launch and eventual product growth.
Responsibilities
- Creation of product marketing materials and plans.
- Strategizing product marketing campaigns to lead to user acquisition and adoption.
- Collaborate and align with different internal and external stakeholders to set a direction and move projects forward.
- Attend and facilitate brainstorming sessions with other departments to come up with relevant and timely campaigns.
- Create and execute product marketing campaigns after getting the buy-in of relevant departments.
- Perform other duties as assigned by the company.
Qualifications
- At least 1 year of work experience in a related field is a plus but not required.
- Fresh graduates are welcome to apply.
- Bachelor’s degree in Marketing, Computer Science, or any business-related course is preferred.
- You must be determined to find solutions to unique problems.
- Excellent written and oral communication skills. Adept at communicating with technical and non-technical matters.
- A good analytical and critical thinking mindset with good attention to detail and a problem-solving approach. Capable of performing qualitative and quantitative analysis.